Posts Tagged “Social Media”

Five Things to Know when Adding a Blog to an Exisiting Website

by Joe on January 28, 2009

The other day I was chatting with a friend who has a website and he wanted to add live and archived video to his site.  Problem is, his site is html only. Sure it looks amazing and has a super (…)

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Social Media at the White House and at the State House

by Joe on January 24, 2009

President Obama was swept into the White House by using so many social media tools to engage voters.  Now that he is in the White House, social media has been injected into all aspects of white house communications.  Most notably by (…)

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Why I am Enamored by Social Media

by Joe on January 19, 2009

My friend Kevin left a comment on my goals and objectives post asking me to explain why I was “enamored by social media”.  So I took a good long while to think about it because its important to explain why (…)

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Save ROI from Going to the Dead Pool!

by Joe on December 9, 2008

There have been some wise thoughts about Social Media ROI that resonate with me from my finance background that are a nice corollary to Kristen’s arguments: Social Networking is not about ROI.   Peter Kim, a former Forrester Social Media analyst said: “Calculating (…)

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Relationship Media Example: Motrin, A Brand Behind a Wall

by Joe on November 17, 2008

I don’t want to rehash the story about Motrin, since it has been reported too many times. I saw it first from Dave Knox last night, then Jeremiah Owyang provided great details and analysis, and Bob Gilbreath gave a great explanation (…)

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