My Trip to Nigeria: How to Teach Social Media to a Nigerian

by Joe on August 21, 2008

Me and the gang took a break from having funI am back! Boy is it nice to be back in the US! I really enjoy brushing my teeth with running water!  I spent the first week and a half of August in Nigeria with a group from my church helping missionaries interact and engage the community.  They tailored everyone’s trip to revolve around their skills so I was asked to teach two nigerians programmers about social media. (We also got to hang out with some awesome kids, ala picture to the left) 

The goal: Teach them to find answers quickly and by accessing the existing network of support on the web.

My main skills are on the business/marketing end of how to manage a project, obtain users, listen to the market, and obtain feedback. All of these points make up Web-Strategy and are implemented through social media tools on the Internet. (Wikis, collaboration technologies, social networking, blogs and blogging platforms, RSS, feed readers, and twitter.)

So, with this knowledge I taught my new friends Victor and Daniel how to utilize the resources on the web to educate themselves on the web marketplace, programing trends, standards, and how to find the best and brightest on the web to assist them. 

It was great to see a couple of guys understand how Delicious (a social bookmarking site) was going to be a great place to answer all their questions about CSS, Graphic Design, or find a neat photo shop tutorial.  But even better than that was the capabilty to search offline with Google Gears.

The most awesome thing for them though was Google Gears attached to Google Reader.  They could run into a internet cafe with their PC, download 200 articles, and then head back to their non-wired homes to read and learn how to do everything from use photoshop, learn about taking pictures, or even how to code better. Easy, fast, low cost, high value – the best possible scenario for a developing community.

The ability to take the online offline with you may not seem like a big deal in the USA – where wireless access seems to be almost as easy as clean water, but for developing nations, Gears is the technology that will drive internet adoption for the next 30 years. 

How and where do you see google gears-esque technology making an impact in the developing world?


Other Posts From My Trip To Nigeria: 


Google Gears will be an important tool for developing countries. Even in China, where sometimes the firewalls can make internet excrutiating slow, it will be very helpful to be able to download what you want over night and then read offline.

By the way, I saw Nigeria play in the semi-final men’s soccer match in Shanghai this past week…from the 8th row nonetheless. Nigeria won 4-1 but it could have been about 7-1. Their players and fans (huge contigent with drums and horns) were great, full of spirit and energy, and loving every minute.

by Joe Rosing on August 23, 2008 at 7:18 pm. Reply #

Hi Joe, your visit to Nigeria was no doubt an interesting one. I’m Nigerian and a social media blogger at

I found your article via google blog search and decided to see what your exprience was teaching social media to Nigerians…haha!

I’m including this article on my blog right away!…with a link back, of course;-)

by Loy on August 25, 2008 at 7:11 am. Reply #

[…] I was looking through my Google Reader for news when I found this inspiring article from Joe Budde, a social media blogger at […]

by StartupsNigeria » Joe Budde: How to Teach Social Media to a Nigerian on August 25, 2008 at 7:41 am. Reply #

[…] Teaching social media to a pair of Nigerians starting their own IT business.  […]

by Joe Budde Jr. » My Trip to Nigeria: Learning A New Culture on August 27, 2008 at 10:05 pm. Reply #

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