Posts Tagged “relationship media”

Relationship Revolution: Relationship Focused Businesses

by Joe on December 17, 2008

Over the past couple weeks I have been monitoring the Relationship Media space where the relationships around content drive traffic and revenue growth.  But as I have viewed the marketing world through a relationship media lens, I have found that (…)

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Three Market Trends to Watch in 2009

by Joe on December 16, 2008

I have been fascinated with the Stock Market ever since my dad drudged me downtown to the Legg Mason office to drop off a check to by some stocks that would send me to college.  Sure, he could have mailed (…)

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Save ROI from Going to the Dead Pool!

by Joe on December 9, 2008

There have been some wise thoughts about Social Media ROI that resonate with me from my finance background that are a nice corollary to Kristen’s arguments: Social Networking is not about ROI.   Peter Kim, a former Forrester Social Media analyst said: “Calculating (…)

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Relationship Media Example: Motrin, A Brand Behind a Wall

by Joe on November 17, 2008

I don’t want to rehash the story about Motrin, since it has been reported too many times. I saw it first from Dave Knox last night, then Jeremiah Owyang provided great details and analysis, and Bob Gilbreath gave a great explanation (…)

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The New New-Media: Post Media or Relationship Media?

by Joe on November 11, 2008

Today was my first day hearing about the term “Post-Media.”  It basically means anything that is after things like magazines, newspapers, radio, and any other 19th/20th century media form.  Yesterday I would have called this New Media. I understand that media (…)

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