Posts Tagged “brand”

Relationship Media Example: Motrin, A Brand Behind a Wall

by Joe on November 17, 2008

I don’t want to rehash the story about Motrin, since it has been reported too many times. I saw it first from Dave Knox last night, then Jeremiah Owyang provided great details and analysis, and Bob Gilbreath gave a great explanation (…)

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Is my Brand’s Attitude the Right one?

by Joe on May 7, 2008

What a great question.  I had a conversation the other day about how my friend’s manager asked him to go from a “just-go-do attitude to a teach-coach-lead attitude.”  I thought it was an amazing transition that all brands and products (…)

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Personal Branding: Be Authentic and Lead Successfully

by Joe on May 2, 2008

My friends and I had a conversation about being authentic at work based on Jack Welch’s famous advice. We found that being authentic at work enhances your experience while there and makes the entire organization around you better, and also (…)

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Blogger’s Loss of Control Isn’t New

by Joe on April 14, 2008

Companies since Web 1.0 ended have slowly realized that they do not control conversations about their company or all the channels that carry their message.  Bloggers realized the era of blogger’s control is over this weekend. It is funny that this was a realization (…)

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A Lowes Adventure: Hidden Cord Desk Organizer

by Joe on March 29, 2008

My wife is out of town today, so my manly conscience said “Go to Lowes.” So I did. And Boy does that place love me. I came back with a grill, some pegboard, cable ties and a grill cover. Random? (…)

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