Personal Branding: Be Specific

by Joe on February 5, 2008

I was attending a new member education class the other day for Beta Theta Pi, and most of the new members said during a discussion of values and principles that they wanted to live with no regrets.  After initially agreeing, but then I wondered, how do you actually define what a ‘regret’ would be?  When you say you want to live with no regrets, what does that personal branding message look like?

  • Work hard play hard
  • Fly by the seat of your pants
  • Just do it
  • Party hard
  • Achieve what you can at that moment
  • Get the most out of every situation and possibility
  • Excel, rather that getting by with average
  • Serve, give, provide, lead in all opportunities

There are too many ways for a broad statement to be taken the wrong way.  We should look to define and market our personal brands with specific targets in mind.  Nathan Hale was a master at using regret to brand himself.  He said, “I regret that I have but one life to give for my country.”  He used his regret to put a positive spin on the specifics of who he defined himself to be.

How do you describe your life with ‘No Regrets’?

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