Personal Branding: Be Specific

by Joe on February 5, 2008

I was attending a new member education class the other day for Beta Theta Pi, and most of the new members said during a discussion of values and principles that they wanted to live with no regrets.  After initially agreeing, but then I wondered, how do you actually define what a ‘regret’ would be?  When you say you want to live with no regrets, what does that personal branding message look like?

  • Work hard play hard
  • Fly by the seat of your pants
  • Just do it
  • Party hard
  • Achieve what you can at that moment
  • Get the most out of every situation and possibility
  • Excel, rather that getting by with average
  • Serve, give, provide, lead in all opportunities

There are too many ways for a broad statement to be taken the wrong way.  We should look to define and market our personal brands with specific targets in mind.  Nathan Hale was a master at using regret to brand himself.  He said, “I regret that I have but one life to give for my country.”  He used his regret to put a positive spin on the specifics of who he defined himself to be.

How do you describe your life with ‘No Regrets’?

Leave your comment

Required.

Required. Not published.

If you have one.

CommentLuv badge