Joe Budde Jr.

My friend and the New Media Cincinnati co-founder, Daniel Johnson Jr. left a great comment asking me how I was able to export my list of tweets that have links to a weekly twitter post. 

In a nutshell, its just automating something I already do, share TONS of interesting posts using google reader by pushing those links into a blog post! 

You too can create a Great link post on your blog just follow my handy “how to” below:

Here are four easy steps to take your shared items to the next level:

1. Create a unique twitter account that is different from your primary account. 
2. Set up a twitterfeed for your new twitter account by linking it to your google reader shared items feed.  This is how I created a twitter link blog.
3. Make sure you blog using wordpress. Then download and install Alex (the wordpress plugin) King’s Twitter Tools wordpress plugin. 
4. Set the plugin to use your new shared items twitter account and to create a weekly digest of links shared on google reader!

Four easy steps to make your shared items in google reader matter a bit more.  I hope my readers can take advantage of finding new content via my new automatic twitter link posts! 

Because this blog is about you, my awesome readers, I want to hear your thoughts about these new posts.  Please leave me a comment to tell me what you think! Are these links of value to you?

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• So my wife’s cousin can alphabatize any 6 letter word in an instant. Can you do that?! #
• Reading: I’m engaged… :): Shared by JoeBuddeJr.com If you are a BETA read this! Congrats Graves!

  In th.. http://u.mavrev.com/0i65 #

• I’ve been distracted:  
  We finished up our last week of school before break, and I meant to post an update on th.. http://tinyurl.com/ax23xh #
• My Top 5 Social Media Tools of 2008: By David Finch Let’s face it, we’re all looking for that “special” tool or .. http://tinyurl.com/94h7fc #
• The Gift of Regifting:
  (This is the second guest post by Ryan Kolbe who is covering for me over the holidays - .. http://tinyurl.com/9a2f4o #
• I’m engaged… :): Shared by JoeBuddeJr.com If you are a BETA read this! Congrats Graves!

  In the crazy case that.. http://tinyurl.com/7rq5bk #

• Reading: Netflix, Adobe, Google Rated Best Places To Work. AT&T, eBay, RadioShack: Shared by JoeBudd.. http://u.mavrev.com/0otp #
• Netflix, Adobe, Google Rated Best Places To Work. AT&T, eBay, RadioShack: Shared by JoeBuddeJr.com Ah NCR is.. http://tinyurl.com/9d2jc9 #
• Reading: Things I Wish For In The New Year: Shared by JoeBuddeJr.com this is worth the read, especially .. http://u.mavrev.com/0p11 #
• Things I Wish For In The New Year: Shared by JoeBuddeJr.com this is worth the read, especially number 8.
  No pred.. http://tinyurl.com/8xtcfg #
• How to Live on $44k Per Year (Almost) Debt Free: Check out this piece on a family who lives (almost) debt free o.. http://tinyurl.com/7lrbrj #

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Over the past couple weeks I have been monitoring the Relationship Media space where the relationships around content drive traffic and revenue growth.  But as I have viewed the marketing world through a relationship media lens, I have found that you can view businesses through the same lens.

- A newspaper or a CD does not, by themselves, create a relationship, where as an MP3 downloaded from myspace can create a bond between the artist and the consumer though direct interactions. Moreover, musicians typically make most of their money via concerts and merchandise, not the actual content they produce. This is exactly why the Hannah Montana brand is rolling in dough.

- Another story that helps illustrate the relationship revolution outside of the media space is credit cards. Credit card co’s earn revenues by having the merchant pay a percent of the charge consumers make.  I am a 24 year old guy who has solid credit.  Yesterday I was charged a 60 dollar annual service fee on my United frequent flier credit card with Chase.  I calculated it out and I think I currently bring them around 1500 dollars of revenue a year. 

In the relationship media world, they would know these things and realize that they could create a loyal card holder at age 24, and watch my income go up (hopefully) and my expenditures go up (with out a doubt) as I have kids or increase the amount I spend.  The only way they would remove the fee was to change my credit card to a one that earns less miles with a whole new number and a ton of hastle to get my automatic payments changed.  

Chase/United lost a customer, and a new card company found a new one. It is sad that they will lose so much revenue, and future revenue because customer service was not empowered to understand the future value of a relationship all for 60 bucks.  It is just another real life example of the plummeting value of airline miles programs.

- One final example is at Wright-Patterson Credit Union.  They just gave a 3 million dollar special dividend to its members in the midst of a credit crunch. Relationship building? Yes! Cheaper than running commercials and more effective and targeted? Yes!

This is a revolution. The relationship revolution. 

Have you seen any other examples of companies who are leading the relationship revolution?

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1. Agile - they are able and willing and have proved to change strategies when necessary.
2. Information Focused - These companies use information, not hardware or goods, to power their next generation of innovations and revenues.
3. Relationship focused - The new trend in the media industry, which i believe will transition to all businesses, is the focus on relationships.  Information is presented, retained, and engaged with most effeciently when relationships link the message and the reciepient. (social media tools are the basis for these interactions to occur and be measured.) 

I think the first two points are quite clear, but I will expand on the third, Relationship focused business in my next post!

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My wife found some amazing pictures to create a pair of perfect elves using JibJab’s Elf Yourself!  We had such a good laugh from them.  You can elf yourself too: It isn’t the holidays until you have elf’d yourself!  If you do go elf yourself, please leave a comment with the link to your video.  I would love to see all of you dancing around!

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